Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for businesses like yours, your ads will appear to direct traffic to your website.Lear More
Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.Learn More
Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results, and typically drives traffic to your website at lower costs.Learn More
Pay-per-click advertising or PPC advertising is one of the most efficient ways to get your brand or message in front of an audience. In PPC advertising, you do not need to search for an audience – the audience searches for you. Whether your goal is to reach new audiences or increase conversion rates, PPC advertising can produce your desired results.
PPC advertising, if done right, can increase your revenue in the most cost effective and quickest way possible. Generally speaking, PPC advertising costs less per conversion. The ads only appear alongside relevant search results on search engines. Most importantly, you only pay per click – not per appearance of the ads. Aside from the balance between cost and revenue, you can also reap the benefits in no time. You can experience an increase in traffic within your PPC campaign’s first week. That’s why PPC advertising is the go to strategy for rapid growth.
Every click is a potential conversion in the purchase level of your sales funnel. The buying intent is usually high with PPC visitors. More than half of PPC visitors actually proceed to purchase a product. Overall, PPC ads have higher conversion rates. The average conversion rate in Google Ads Search Network is 2.70%. Ads also account for more than half of the clicks on the first page of SERPs. Another advantage of PPC ads is that visitors are redirected to landing pages that serve as ad destinations. These ad destinations lead visitors to continue with the buying process or another conversion goal like lead generation.